IMAGINE - CREATE - LEAD
VP Product & Marketing with +25 years experience in digital and SaaS
For web / mobile / print / event... plan, organize and lead teams to deliver on time.
React to the unexpected by being proactive. Prioritize and take the right decisions at the right time.
STRATEGY
Understand the customer needs to come up with the best Marketing Strategy.
Implement the right concept and business model.
PRODUCT MANAGEMENT
Build the right product for the right audience. Think consumers, before features.
Understand technology to anticipate technical implementation cost.
Listen to market feedback and adapt.
PROJECT MANAGEMENT
Head of Product
September 2018 to September 2020 - Sweden, Stockholm
VP Product
February 2017 to January 2018 - France, Paris / Belgium, Brussels
Senior Product Manager (BBM)
March 2013 to February 2017 - Canada, Toronto, ON
ScrOOn acquisition by BlackBerry
VP Product & Marketing
April 2007 to March 2013 - France, Paris
Previous positions:
Director Business Development (February 2008 to March 2011), Project Manager Web & Mobile (April 2007 to February 2008)
In charge of Publishing Communication and Public Relations
August 2002 to April 2007 - France, Levallois-Perret
Operational Marketing Manager
September 2000 to April 2002 – France, Asnières-sur-Seine
VP Product
Since September 2020 - Sweden, Stockholm
"WHO SAID ROI DIDN’T EXIST ON SOCIAL MEDIA?" - 2012
Feedeals.com is an easy to use F-commerce post-builder for brands who want to post deals that Facebook fans can purchase from their news feed & the brand's wall.
Build deals from templates or customize it from scratch.
Manage price, discounts, availability and shipping.
Schedule and target deals to Facebook fans on web & mobile
Track sales in real time.
Follow deals reach
& engagement analytics from Facebook
Ownership
Owner / creator 2012
Strategy: concept, competitor benchmark, business model
Design: brand identity, mockups, UI, UX
Product: functional requirements, technical specifications
Development: built HTML,
Manage web developer
Marketing: promotional plan
THE COMMUNITY THAT HELPS FRIENDS TO RECYCLE TOGETHER
Ecological, social and free, YouGIV.com encourages ecological behavior and re-use of goods.
Ownership
Owner / creator 2011
Strategy: concept, competitor benchmark, business model
Design: brand identity, mockups, UI, UX
Product: functional requirements, technical specifications
Development: built HTML,
Manage web developer
Marketing: promotional plan, banners, video
Strategy: company strategy, sales offer definition
Design: mockups, UI, UX
Product: core product requi-rements, 3rd parties business dev
& integration, Social Media API
Marketing: customer strategic recommendation, sales meeting and daily support (Louis Vuitton, Desigual, Randstat, Orange, BNP, Crédit Agricole, Nissan, Renault, Publicis, Havas...)
«ALL-IN-ONE» COMMUNITY MANAGEMENT SOLUTION
Develop & manage multiple communities across social networks (Facebook, YouTube, Twitter etc.)
Engage consumers in
multiple social networks
Schedule and target deals to Facebook fans on web & mobile
Create Facebook tabs
with WYSIWYG builder
Ownership
VP Product 2012
Social Media Console
by
Measure, analyse
& report
Get in touch...
